had more negative campaign ads run against him than newt gingrich in large part because of mitt romney in iowa and florida. >> don't forget, too, these other candidates who didn't run looked large, because they didn't run. if they had gotten in the race they, too, would have been crushed down in the process. >> you get diminished by the process and, remember, did you want to run against mitt romney who you knew was going to do whatever it took. >> right. >> craig shirley, thank you so much. >> by the way, craig shirley -- >> wow. that's weird. >> yeah. >> are you going to do, instead of, what would have been. >> exactly. >> and chuck todd, we'll see you on "the daily rundown" right after -- >> in 15 minutes. >> right. >> 15 minutes. that's -- >> 15 minutes. >> keeping the audience in the arena. >> that's right. >> chuck, thanks. next, business before the bell with -- oh, crazy brian sullivan. >> he is crazy. we'll be right back with more joe.